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Essentials of Marketing Research Study Set 4
Quiz 10: Preparing Data for Quantitative Analysis
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Question 1
Multiple Choice
The first step in developing codes for the anticipated responses to open-ended questions is:
Question 2
Multiple Choice
In the four-step process of developing codes for responses, in which stage does one address the issue of missing data?
Question 3
Multiple Choice
Assume that for a data field, only the codes 1 or 2 should appear. If a researcher mistakenly inputs any other number (say, 3) , an error message is immediately displayed on the screen. This indicates that the software being used for data entry probably has a(n) :
Question 4
Multiple Choice
Which of the following statements is NOT true about data editing?
Question 5
Multiple Choice
If a researcher recontacts a respondent to collect information on a question that was accidentally skipped by the interviewer, the researcher is checking which area of concern while editing data?
Question 6
Multiple Choice
An example of fraud in the data validation process is when:
Question 7
Multiple Choice
A researcher decides to assign a value of 1 if the respondent is male and a value of 2 if the respondent is a female. By assigning numbers to different genders, the researcher is engaged in the process of: