Services
Discover
Homeschooling
Ask a Question
Log in
Sign up
Filters
Done
Question type:
Essay
Multiple Choice
Short Answer
True False
Matching
Topic
Business
Study Set
Essentials of Marketing Research Study Set 4
Quiz 6: Sampling: Theory and Methods
Path 4
Access For Free
Share
All types
Filters
Study Flashcards
Practice Exam
Learn
Question 1
Multiple Choice
In a systematic sampling study, if the sampling frame has 1,500 names and the desired sample size is 50, the "skip interval" should be:
Question 2
Multiple Choice
In order to use this sampling method, a researcher has to first order all members of the defined target population in some way (say, as in a phone book) . Which method is this researcher most likely using?
Question 3
Multiple Choice
Which one of the following is a nonprobability sample method?
Question 4
Multiple Choice
If the estimated population standard deviation based on previous studies is $20, and the acceptable error is plus or minus $5, and the z-value for a 95 percent level of confidence is 1.96, the needed sample size is approximately:
Question 5
Multiple Choice
Probability sampling is undertaken to achieve all of the following, EXCEPT:
Question 6
Multiple Choice
In a defined target population, there are 1,950 small firms, 45 medium sized firms, and 5 large firms. A researcher is interested in drawing a probability sample from this population. However, given the greater economic significance of the five large firms, he wants to draw more heavily from that group. Given this objective, the researcher should use:
Question 7
Multiple Choice
When a market researcher asks if a project will be international, national, or regional in nature, the researcher is trying to determine:
Question 8
Multiple Choice
Toyota Corporation is interested in determining the satisfaction of Lexus users. Instead of sampling the entire population of car owners, Toyota samples those who owned a Lexus. Toyota is drawing its sample from a: