Taking into account the Elaboration Likelihood Model,which of the following purchases would most likely involve the peripheral route to persuasion?
A) a wedding dress
B) a Mediterranean cruise
C) a can of soda
D) an infant car seat
E) a set of golf clubs

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model suggests that the peripheral route to persuasion is more likely to be used for decisions that are less personally significant or involve low involvement products. A can of soda fits this description as it is a low-cost, common, and low involvement purchase compared to the other options, which are more significant and likely to involve more detailed decision-making processes.

Taking into Account the Elaboration Likelihood Model,which of the Following