Considering the Elaboration Likelihood Model,which of the following purchases would most likely involve the central route to persuasion?
A) a Mother's Day card
B) a box of paper clips
C) a bag of Lays potato chips
D) a carton of eggs
E) a McDonald's Happy Meal

Question

Quizplus · Accepted Answer

The central route to persuasion involves a high level of cognitive elaboration, which is more likely to occur when the purchase is important and involves a significant amount of information. A Mother's Day card is a meaningful purchase that is likely to be carefully considered, making it more likely to involve the central route to persuasion.

Considering the Elaboration Likelihood Model,which of the Following Purchases Would