What are the two broad categories of learning theories used by most advertisers?
A) cognitive and conditioning theories
B) central and peripheral route theories
C) interpersonal and nonpersonal theories
D) affective and cognitive route theories
E) psychological and physiological screen theories

Question

Quizplus · Accepted Answer

The two broad categories of learning theories used by most advertisers are cognitive theories and conditioning theories. Cognitive theories focus on the mental processes that occur during learning, such as attention, perception, and memory. Conditioning theories focus on the association between stimuli and responses, such as classical and operant conditioning.

What Are the Two Broad Categories of Learning Theories Used