The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different.The screen-building process has created different _____ for the two individuals.
A) blocking functions
B) stimulus/response stereotypes
C) habitual perceptions
D) attitudinal awareness
E) mental files

Question

Quizplus · Accepted Answer

The phrase "screen-building process" indicates that both fans have created mental files containing their perceptions and associations with the name Oz. Therefore, the best choice is E, mental files. The other options do not fully capture the concept of mental associations or stereotypes that are created through personal experiences and exposure to stimuli.

The Immediate Images That the Name Oz Creates for a Fan