Which of the following statements about the account segmentation approach to territory management is NOT true?
A) should be used in conjunction with the undifferentiated selling approach
B) should be used when customer needs are heterogeneous
C) should be used when different selling strategies are needed for each market segment
D) should you notice customers have different characteristics in your territory
E) none of these choices are correct

Question

Quizplus · Accepted Answer

The account segmentation approach should not be used in conjunction with the undifferentiated selling approach as it involves identifying and targeting specific customer segments with tailored sales strategies. The undifferentiated selling approach, on the other hand, involves offering the same product or service to all customers regardless of their needs or characteristics.

Which of the Following Statements About the Account Segmentation Approach