Universal Concerts is planning on bringing a series of concerts to Canada next year.In order for its concerts to be a success,it needs to know that Western Canadians like country music and that a country music event in Eastern Canada is much more likely to have empty seats.This consumer behaviour requires Universal Concerts to segment its Canadian market according to:
A)geographic and psychographic characteristics.
B)demographic characteristics.
C)lifestyle and demographic characteristics.
D)usage rate and demographic characteristics.

Question

Quizplus · Accepted Answer

Based on the given information, the most relevant segmentation variables are geographic characteristics (Western Canada vs Eastern Canada) and psychographic characteristics (preference for country music). Therefore, choice A, which includes these variables, is the best answer. Demographic characteristics (such as age, gender, and income) may also play a role in market segmentation, but they are not mentioned as being key factors in this scenario. Lifestyle and usage rate are not mentioned at all, so choices C and D are not relevant.

Universal Concerts Is Planning on Bringing a Series of Concerts