Ford Motor Company uses the slogan "No Boundaries" for its ad campaigns for Ford SUVs.It invites people who want ultimate people-carrying and gear-storing capabilities "to be outfitted with the most far-reaching sports utility vehicle on earth." If the SUV campaign were simply geared to families with young children,it would be using _____ segmentation,but because the campaign is trying to appeal to people who do not like the restrictions of a sedan,who want to be able to pack up and leave at a moment's notice,and who enjoy freedom and independence,it is relying on _____ segmentation.
A)socioeconomic; demographic
B)psychographic; lifestyle
C)demographic; usage rate
D)demographic; psychographic

Question

Quizplus · Accepted Answer

The campaign is not just targeting families (demographic) but also appealing to lifestyle and personality traits (psychographic) such as freedom and independence.

Ford Motor Company Uses the Slogan "No Boundaries" for Its