Which segmentation factor will members of a local hunting,fishing,and trapping association be characterized as?
A)Psychological variables.
B)Consumer behaviour.
C)Attitudes.
D)Psychographic variables.

Question

Quizplus · Accepted Answer

Psychographic variables refer to the characteristics of individuals such as interests, values, and hobbies. Members of a hunting, fishing, and trapping association are likely to have shared interests in these activities, making psychographic variables the most appropriate segmentation factor to characterize them. Psychological variables, consumer behavior, and attitudes may also be relevant factors, but they are more general and do not specifically apply to this group's shared interests.

Which Segmentation Factor Will Members of a Local Hunting,fishing,and Trapping