Which of the following would NOT be a form of new product development collaboration with customers?
A) Providing them with prototypes or beta versions free, in exchange for their feedback.
B) Observing customers as they use existing products or services.
C) Simply asking customer what they want or need.
D) All of the above are recommended forms of collaboration with customers on new product development.

Question

Quizplus · Accepted Answer

From the text: "…designers cannot simply ask the customers what they want or need, since customers don't always know." It is important to ask customers the right questions-what would help make your lives easier or more productive?

Which of the Following Would NOT Be a Form of New