What element is shown along the left side of the quality function deployment (QFD)matrix?
A) Analysis of the competitive environment.
B) Target specifications for the new product.
C) Engineering characteristics of the new product.
D) Customer attributes for the new product.

Question

Quizplus · Accepted Answer

Along the left side of the QFD matrix, the customer attributes for the new product are shown. This includes the voice of the customer (VOC) data which helps in understanding customer needs, wants, and expectations for the product. This information is then translated into engineering characteristics, target specifications, and analysis of the competitive environment.

What Element Is Shown Along the Left Side of the Quality