Which of the following statements best match the concept of concurrent engineering?
A) An overlapping approach where all major functions (operations, engineering, marketing, finance) are involved in the new product design process.
B) A sequential approach where marketing (research) identifies the customer requirements and then hands it to engineering for design.
C) A sequential approach where engineering designs the product prototype and then hands it to operations for production.
D) An overlapping approach where marketing and logistics are involved in the new product development process.

Question

Quizplus · Accepted Answer

Concurrent engineering is an overlapping (simultaneous) approach including the primary functions of operations, engineering, marketing, and finance. It is not described as an approach involving only marketing and logistics.

Which of the Following Statements Best Match the Concept of Concurrent