It is difficult to maintain consistent quality in services because ______.
A) Services, unlike goods, are nonperishable
B) as opposed to products, services are tangible in nature
C) service providers often have to interpret each customer's needs
D) variability is reduced as more humans are involved in delivery
E) most of the time it requires minimum human interaction

Question

Quizplus · Accepted Answer

A service provider usually deals directly with the customer, making it difficult to provide consistent service quality. Also, a provider has to successfully interpret each customer's needs.

It Is Difficult to Maintain Consistent Quality in Services Because