Product managers ______.
A) are especially common in large companies
B) are sometimes responsible for a product's whole marketing effort
C) coordinate their efforts with individuals within and outside the company
D) may serve as "product champions" in planning and implementing the promotion effort
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Product managers are especially common in large companies that produce many kinds of products. They (1) can be responsible for the profitable operation of a particular product's whole marketing effort; (2) have to coordinate efforts with sales managers, advertising agencies, production and research people, and even channel members; and (3) sometimes serve mainly as "product champion," concerned with planning and getting the promotion effort implemented.

Product Managers ______