Jeff runs several times a week and believes that Nike running shoes are the best for his running style and the shape and size of his foot.Puma may consider it inefficient to advertise to Jeff because they consider him to be:
A) a picky consumer
B) a favourable brand switcher
C) an other brand loyal
D) unable to impress with their unique product features

Question

Quizplus · Accepted Answer

Jeff is considered an other brand loyal customer because he is loyal to Nike and unlikely to switch to Puma, even if they advertise their product to him.

Jeff Runs Several Times a Week and Believes That Nike