_____ segmentation divides consumers into groups according to their usage,loyalties,or buying responses to a product.
A) Benefit
B) Demographic
C) Behaviouristic
D) Psychographic

Question

Quizplus · Accepted Answer

Behaviouristic segmentation divides consumers based on their behaviour towards a product, including usage, loyalty, and buying response. Benefit segmentation categorizes consumers based on the benefits they seek from a product. Demographic segmentation categorizes consumers based on their age, gender, income, education, etc. Psychographic segmentation categorizes consumers based on their personality traits, values, interests, and lifestyles.

_____ Segmentation Divides Consumers into Groups According to Their Usage,loyalties,or