The fact that some consumers want a toothpaste that fights cavities while others want a toothpaste that freshens their breath and whitens their teeth provides an opportunity for _____ segmentation in the toothpaste market.
A) behaviouristic
B) benefit
C) psychographic
D) demographic

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing the market based on the specific benefits that different consumers are looking for in a product. In this case, consumers are seeking different benefits from toothpaste, such as cavity-fighting or teeth whitening, making benefit segmentation the most appropriate choice. Behaviouristic segmentation is based on consumer behavior, psychographic segmentation is based on consumer lifestyle and values, and demographic segmentation is based on characteristics like age, income, and gender - none of which directly align with the differing toothpaste preferences mentioned in the question.

The Fact That Some Consumers Want a Toothpaste That Fights