During which stage of the consumer decision making process are both functional and psychosocial consequences important?
A)Problem recognition
B)Information search
C)Postpurchase evaluation
D)Alternative evaluation
E)Purchase decision

Question

Quizplus · Accepted Answer

Alternative evaluation is the stage in which consumers evaluate the different alternatives available to them based on both functional (does it meet their needs?) and psychosocial (how others perceive them for choosing a particular option) consequences.

During Which Stage of the Consumer Decision Making Process Are