Ads reminding people to use the FEDEX by dialing 1-800-GOFEDEX are based on:
A)a subliminal technique.
B)classical conditioning.
C)reinforcement theory.
D)a mnemonic.
E)shaping.

Question

Quizplus · Accepted Answer

The use of a mnemonic, or memorable phrase (1-800-GOFEDEX), to remind people to use FEDEX is the most applicable option. Subliminal techniques involve stimuli that are too brief or subtle to be consciously perceived, classical conditioning involves associating a neutral stimulus with an unconditioned stimulus to produce a conditioned response, reinforcement theory involves providing rewards or punishments to increase or decrease a certain behavior, and shaping involves gradually guiding an individual towards a desired behavior through successive approximations. None of these options accurately describes the reminder ad for using FEDEX.

Ads Reminding People to Use the FEDEX by Dialing 1-800-GOFEDEX