Attitudes do a good job predicting behavior when
A) there is discord among the affective and cognitive components of the attitude.
B) attitudes are measured with Likert scales.
C) attitudes and behavior are measured at the same levels of specificity.
D) introspecting about an attitude that is hard to pin down.

Question

Quizplus · Accepted Answer

Attitudes are more likely to predict behavior when they are measured and tested at the same level of specificity. For example, if an attitude towards recycling is measured at a general level (e.g. “I support recycling”), it may not predict behavior as well as if it was measured at a specific level (e.g. “I will recycle paper, plastic, and glass in my home”). Measuring attitudes and behavior at the same level of specificity increases the likelihood that the attitudes will be useful in predicting behaviors.

Attitudes Do a Good Job Predicting Behavior When