When researchers use a Likert scale to assess participants' attitudes,they
A) ask participants to use numbers to indicate the extent to which they agree with a particular statement.
B) record participants' response latency to a question about their attitudes.
C) code the content of participants' spontaneous speech.
D) obtain participants' descriptions of how they would behave in a particular situation.

Question

Quizplus · Accepted Answer

A Likert scale is typically used to measure attitudes by asking participants to rate their level of agreement with a statement using a scale of typically five to seven points, ranging from "strongly agree" to "strongly disagree." Therefore, option A is the correct choice. Option B is incorrect because response latency measures the amount of time it takes for someone to respond to a stimulus, not the content of their response. Option C is incorrect because coding spontaneous speech relates to different research methods such as discourse analysis, and it does not involve a specific Likert scale. Option D is incorrect because it pertains to behavioral intentions, not attitudes.

When Researchers Use a Likert Scale to Assess Participants' Attitudes,they