Which of the following identifies correctly how often market segmentation should be done?
A)should be done once a month
B)is rarely done by consumer products companies
C)needs to be done only once for each product
D)should be redone periodically

Question

Quizplus · Accepted Answer

Market segmentation should be redone periodically to ensure that the marketing strategy remains effective and relevant to the changing needs and preferences of the target market. Consumer behavior, preferences, and needs can shift over time, and marketing strategies must adapt to those changes to remain effective. It is not necessary to perform market segmentation once a month or for each product, and many consumer products companies regularly employ market segmentation as a key component of their marketing strategy.

Which of the Following Identifies Correctly How Often Market Segmentation