June LaVista owns a health and fitness gym. After dividing her customers into four segments based on income range, age, level of fitness, and other selected segmentation descriptors, she wrote out a description of each segment's size, expected growth, frequency of exercise, and overall profit potential. What did LaVista engage in?
A)profiling and analyzing her market segments
B)positioning her products to her market segments
C)targeting promotions to her market segments
D)differentiating her market segments

Question

Quizplus · Accepted Answer

June LaVista engaged in profiling and analyzing her market segments by dividing her customers into four segments based on various segmentation descriptors and analyzed the size, expected growth, frequency of exercise, and overall profit potential of each segment.

June LaVista Owns a Health and Fitness Gym