The overlap that occurs when the same people see an ad twice is referred as:
A)coverage.
B)unduplicated reach.
C)duplicated reach.
D)frequency.
E)program rating.

Question

Quizplus · Accepted Answer

When the same people see an ad twice, it is called duplicated reach because the audience is not unique. Coverage refers to the total number of people that an ad could potentially reach, unduplicated reach refers to the number of unique people reached by an ad, frequency refers to the average number of times an individual in the target audience is exposed to the ad, and program rating refers to the percentage of households or individuals that tune in to a specific TV program.

The Overlap That Occurs When the Same People See an Ad