Which of the following techniques is most suitable for scheduling seasonal products such as Mother's Day cards and Valentine candy?
A)Weighted ratings
B)Oscillating
C)Flighting
D)Plighting
E)Continuity

Question

Quizplus · Accepted Answer

Flighting is the most suitable technique for scheduling seasonal products. This technique involves having a period of heavy advertising and promotion followed by a period of no advertising or minimal promotion. This is suitable for seasonal products such as Mother's Day cards and Valentine candy because they have a short sales window and demand can be concentrated around specific time periods. Flighting allows for targeted advertising during these busy periods while minimizing costs during the slower periods.

Which of the Following Techniques Is Most Suitable for Scheduling