After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: Low BDI and Low CDI. Which of the following is likely to be true of the product class and the product?
A)High market share and good market potential
B)Low market share and good market potential
C)High market share with required monitoring for sales decline
D)Low market share and poor market potential
E)High market share but not a good market to advertise in

Question

Quizplus · Accepted Answer

A low BDI indicates a low market share for the brand in the region, and a low CDI suggests that the product category itself is not performing well in that market, indicating poor market potential.

After Calculating Both the Brand Development Index (BDI) and the Category