Which of the following statements is true about the use of color in magazine advertising?
A)The more the color used in an ad, the lower the advertising cost.
B)Advertisers prefer using black and white ads because of the greater visual impact on portraits.
C)Color ads are considered better suited for attracting and holding attention.
D)Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages.
E)Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazinE.Advertisers generally prefer color ads because they have greater visual impact and are superior for attracting and holding attention.

Question

Quizplus · Accepted Answer

Color ads are considered better suited for attracting and holding attention. This is because color can evoke emotions and draw attention more effectively than black and white ads. However, the cost of color advertising varies depending on factors such as placement and whether or not the ad bleeds off the page.

Which of the Following Statements Is True About the Use