Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true?
A)Advertisers generally attach greater value to primary in-home readers than pass-along readers.
B)Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers.
C)Pass-along readers should be totally discounted in evaluating magazine readership.
D)Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers.
E)Out-of-home readers receive greater satisfaction from a publication than primary in-home readers.

Question

Quizplus · Accepted Answer

Advertisers generally attach greater value to primary in-home readers than pass-along readers because primary readers are more likely to have a personal interest in the subject matter of the magazine and therefore more likely to respond to the ad. Pass-along readership is considered a bonus, but it is not the main target audience for advertisers.

Which of the Following Comparisons Between Primary In-Home Readers, Pass-Along