According to Forrester's Social Technographics Model a ______ score gauges whether social media can be used to create purchase intent.This number measures how actively your audience consumes social content when they're considering products and making purchase decisions.
A)Discover.
B)Explore.
C)Use.
D)Ask.
E)Engage.

Question

Quizplus · Accepted Answer

The Explore score in Forrester's Social Technographics Model measures how actively an audience consumes social content when considering products and making purchase decisions, indicating the potential effectiveness of using social media to create purchase intent.

According to Forrester's Social Technographics Model a ______ Score Gauges