Which of the following completes the statement,'A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e. ,demographic,geographic,psychographic,benefits sought,and behaviour).'?
A)CRM.
B)Biographical outline.
C)Personality sketch.
D)Predictive model.
E)Buyer persona.

Question

Quizplus · Accepted Answer

A buyer persona is a snapshot of an ideal customer that is created using information gathered during segmentation. It includes demographic, geographic, psychographic, benefits sought, and behavioral information, and tells a story about the customer based on this data. A biographical outline or personality sketch could also be used to describe a customer, but they are not specific to segmentation data. A CRM is a tool for managing customer relationships, and a predictive model is a statistical tool used to predict future outcomes.

Which of the Following Completes the Statement,'A ______ Is a Snapshot