Which of the following completes the statement,' ______ measures the ability of brands to fit into how consumers manage their social media-centric lives.'?
A)Social influence.
B)Social currency.
C)Status.
D)Brand recognition.
E)None of the above.

Question

Quizplus · Accepted Answer

Social currency is defined as the value consumers place on the information they share about a brand on social media. It measures the ability of brands to fit into how consumers manage their social media-centric lives. Therefore, B is the best choice to complete the statement.

Which of the Following Completes the Statement,' ______ Measures the Ability