Which of the following types of message structure should a marketer use if immediate behavior is not an objective and if repeated exposure will give the target audience an opportunity to draw its own conclusions?
A)an open-ended message
B)a close-ended message
C)a primacy message
D)a refutational appeal
E)a fear appeal

Question

Quizplus · Accepted Answer

An open-ended message allows the target audience to draw its own conclusions and is effective when repeated exposure is possible. It is not focused on immediate behavior but instead allows for more thought and consideration.

Which of the Following Types of Message Structure Should a Marketer