When a target audience already holds a favorable opinion of a topic, a(n) _____ is most effective.
A)one-sided message
B)two-sided message
C)nonverbal appeal
D)open-ended message
E)fear appeal

Question

Quizplus · Accepted Answer

When the target audience already holds a favorable opinion of a topic, a one-sided message that reinforces their existing beliefs and opinions is most effective. This approach avoids the risk of alienating the audience with a message that challenges their beliefs.

When a Target Audience Already Holds a Favorable Opinion of a Topic