Which of the following is a creative factor that is used in determining frequency levels?
A)message variation
B)target group
C)clutter
D)attentiveness
E)scheduling

Question

Quizplus · Accepted Answer

Message variation refers to the creative aspect of the advertising message, including the different ways it can be presented to the audience. This factor can impact how often the message needs to be seen or heard in order to have an effect. A creative, memorable message may require less frequency than a less engaging message.

Which of the Following Is a Creative Factor That Is