Which of the following is an advantage associated with direct mail advertising?
A)low selectivity
B)high repetition
C)low cost per exposure
D)low level of clutter
E)opportunities for repeat exposures

Question

Quizplus · Accepted Answer

Direct mail advertising allows for opportunities for repeat exposures, as the mail can be kept by the recipient and referred back to multiple times. While it may not have low selectivity, low cost per exposure, or low levels of clutter compared to other advertising methods, the ability for repeat exposures can make it effective.

Which of the Following Is an Advantage Associated with Direct