An entry mode is the institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market.

Name: An entry mode is the institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market.
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Question

Quizplus · Accepted Answer

This statement is true. An entry mode refers to the strategies or methods used by a firm to access a new market. It could include exporting, licensing, joint ventures or wholly-owned subsidiaries.

An Entry Mode Is the Institutional Arrangement by Which a Firm