Product-user segmentation is a strategy based on the consumption patterns of a brand or category that allow marketers to use a targeted rather than shotgun approach.

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Product-user segmentation involves dividing consumers into specific groups based on their usage and behavior patterns to create targeted marketing strategies for each group. This approach allows marketers to focus their efforts and resources on the most profitable segments, rather than using a broad, all-encompassing approach.

Product-User Segmentation Is a Strategy Based on the Consumption Patterns