Nyquil is an example of:
A)a test product that needed to be repositioned.
B)a product that appeals to Bobos.
C)a test product without a particular target in mind.
D)deceptive advertising.
E)a product development failure.

Question

Quizplus · Accepted Answer

Nyquil is an example of a test product that needed to be repositioned. Initially, it was not positioned or marketed with a clear purpose, but it was later successfully repositioned as a nighttime cold and flu remedy, highlighting its sedative properties to help users sleep.

Nyquil Is an Example Of