Segmenting that grouped people who had similar demographics and lifestyles into neighborhood clusters:
A)began in the 1970s with PRIZM.
B)was first used by SRI through its VALS approach.
C)is a recent phenomenon.
D)was pioneered by Yankelovich Partners, Inc. in the past five years.
E)has been proven ineffective.

Question

Quizplus · Accepted Answer

Segmenting that grouped people with similar demographics and lifestyles into neighborhood clusters began in the 1970s with PRIZM, a pioneering marketing tool developed by Claritas (now part of Nielsen), which classified every U.S. neighborhood into unique segments for targeted marketing.

Segmenting That Grouped People Who Had Similar Demographics and Lifestyles