In a discussion of heavy users, which of the following is false?
A)are actually more important than commonly thought
B)sometimes referred to as the 20/80 rule
C)sometimes referred to as the 80/20 rule
D)Exact percentages vary with the product and product category.
E)identified by who they are, when they buy, and where they are

Question

Quizplus · Accepted Answer

The correct terminology for referring to heavy users in the context of their importance to businesses is the "80/20 rule," not the "20/80 rule." This principle suggests that roughly 80% of effects come from 20% of causes, which in marketing terms often translates to 80% of sales coming from 20% of customers.

In a Discussion of Heavy Users, Which of the Following