Steps in examining an overall market profile include all of the following EXCEPT:
A)determining overall usage of the product type.
B)determining the ad copy approach to reach the prime audience.
C)determining whether the product category is growing, stagnant, or declining.
D)determining our share of the market to that of our competitors.
E)determining the market share trends for the past several years.

Question

Quizplus · Accepted Answer

Determining the ad copy approach to reach the prime audience is a step in crafting a marketing strategy, but it is not a step in examining an overall market profile. A market profile analysis encompasses factors such as market size, growth rate, demographics, competitors, and trends, but it does not involve developing ad copy approaches.

Steps in Examining an Overall Market Profile Include All of the Following