A type of segmentation that tries to determine whether people will switch preferences in purchasing products is:
A)product-user.
B)brand loyalty.
C)lifestyle.
D)benefits and attitudes.
E)geodemographic.

Question

Quizplus · Accepted Answer

Brand loyalty segmentation attempts to identify the level of loyalty that customers have towards a brand, and whether or not they are likely to switch brands given a different set of circumstances or preferences. This type of segmentation helps marketers to devise strategies to retain customers and build brand loyalty.

A Type of Segmentation That Tries to Determine Whether People