Several essential characteristics have been found to be necessary to build an effective positioning strategy.In a nutshell, it should be
A)bold, aggressive, and unique.
B)broad, universal, and all-encompassing.
C)meaningful, consistent, and simple.
D)substantive, familiar, and flexible.

Question

Quizplus · Accepted Answer

A positioning strategy should be meaningful, as in it should resonate with the target audience, consistent, as in it should be consistently applied across all aspects of the brand, and simple, as in it should be easy to communicate and understand. Boldness, aggression, universality, being all-encompassing, having familiarity, or flexibility may or may not be important depending on the specific brand and its objectives.

Several Essential Characteristics Have Been Found to Be Necessary to Build