As a segment, variety seekers tend to
A)offer the smallest opportunity for a firm seeking regular buyers.
B)buy brands based on sales, discount coupons, or other incentives.
C)fall into certain predictable demographic patterns.
D)be unusually enthusiastic and often excessive in their purchasing activities.

Question

Quizplus · Accepted Answer

Variety seekers are not loyal to specific brands and are more likely to switch depending on sales, discounts, or other incentives. Therefore, they offer an opportunity for firms to attract them with promotions and deals.

As a Segment, Variety Seekers Tend to