"Careful Cooks," "Down-Home Stokers," and "Functional Feeders" are all segments identified by a major food company based on ____ segmentation.
A)geopsychographic
B)niche
C)repositioned
D)lifestyle

Question

Quizplus · Accepted Answer

The segments identified by the food company - "Careful Cooks," "Down-Home Stokers," and "Functional Feeders" - are all based on lifestyle segmentation. This type of segmentation is based on activities, interests, and opinions of consumers, and is useful for identifying groups of consumers who share similar values and preferences.

"Careful Cooks," "Down-Home Stokers," and "Functional Feeders" Are All Segments