People ignore messages that do not interest them. This is called
A) cognitive dissonance
B) selective attention
C) assimilation/contrast
D) perceptual distortion
E) consequence aversion

Question

People ignore messages that do not interest them. This is called
A) cognitive dissonance
B) selective attention  
C) assimilation/contrast
D) perceptual distortion
E) consequence aversion

Quizplus · Accepted Answer

Selective attention is the process of focusing on certain stimuli while ignoring others. In this case, people are ignoring messages that do not interest them.

People Ignore Messages That Do Not Interest Them