Messages should be evaluated on
A) desirability, exclusiveness and believability (Easy p 291)
B) words, order and style
C) content, images and mood
D) product, service or behavior
E) shaping, distinctiveness and behavior modification

Question

Quizplus · Accepted Answer

Messages should be evaluated on desirability, exclusiveness, and believability to ensure they effectively communicate the intended message and resonate with the target audience.

Messages Should Be Evaluated on