Public relations works best when the person in charge of it is a
A) person who simply does what he or she is told.
B) middle-management employee who reports to an executive.
C) person who implements, but is not involved in, company decisions.
D) top-level company executive involved in decision making.

Question

Quizplus · Accepted Answer

Public relations is most effective when managed by a top-level executive who is involved in decision making. This ensures that PR strategies are fully integrated with the company's overall goals and that the PR head has the authority and insight needed to shape and communicate the company's messages effectively.

Public Relations Works Best When the Person in Charge of It