Working for AT&T in 1927, Arthur Page established the role of public relations as a
A) partner of advertising.
B) top management tool.
C) grassroots program.
D) mid level program.

Question

Quizplus · Accepted Answer

Arthur Page is credited with establishing the role of public relations as a top management tool, emphasizing the importance of PR in shaping corporate policy and communication strategies at the highest levels of an organization.

Working for AT&T in 1927, Arthur Page Established the Role